About us

Vicky Panetsou is an award-winning fashion designer whose minimalist philosophy—"less is always more"—guides her approach to creating timeless yet stylish pieces. Originally from Greece and now based in London, Vicky’s work reflects a dedication to both elegance and practicality. Recognized as Best New Designer and Fashion Design Project Winner at Athens Fashion Week in 2016, Vicky launched her label soon after, capturing the attention of women who value subtle sophistication and confidence in simplicity.

With a focus on minimalism, efficiency, and style, Vicky designs for the modern woman who appreciates clean lines and intelligent craftsmanship. Her methodical and intentional process results in clothing that transcends trends, offering enduring pieces that complement a contemporary yet refined wardrobe.